Michal Hurych – an advertising photographer

Born in 1971 in Prague , the experience drawn from the study in Atelier of J. Fiala. Working since 1997 to the present as a freelance commercial photographer specializing in hi-end architectural photography - interiors, exteriors, in-house photo studio and product photography. From the beginning of his professional career puting high emphasis on precise and technically perfect photographic processing with creative invention although strictly commpliing to the client's ideas and needs.

In 2009 after appliing unique technical process for interior lighting and post-processing images, suitable primarily for the implementation of photographs of the hotel interiors subsequently resulted in succesfull achievements of winning the contract to create a complete set of promotional images for the InterContinental Prague. Well done project of such importance subsequently opened door to cooperation with leading Czech hotel group CPI Hotels, Orea Hotels and other hotels and companies such as Sheraton, Royal Ricc , President, Harvey, Spa Franzensbad, Luhačovice etc. From other references can be mentioned many years of cooperation with major czech architectural company Helika, multinational developer Unibail - Rodamco, Point Park Properties, as well as construction companies Skanska and Metrostav, or projects for McDonalds , MasterCard, Steilmann etc.

In the area of free creative work Michal Hurych focuses on classic large format landscape photography and creating images of abstract design details of nature. These can be also purchased as an original creative interior images. More info can be found here.